About
I’m a digital marketing leader who’s spent two decades building high‑performing teams and transforming how brands connect with people — across the UK, Europe, the Middle East, the Americas and Asia. I like complex problems: I treat them like puzzles — map the edges, test the pieces, and keep going until the picture clicks into place and the results show up.
Companies: Penguin Random House • Vodafone Group • Digicel • Vodafone Qatar • Brightworks • AMD
Leadership Values
My Edge
I’ve led programs and teams across very different markets and working cultures — from London and Toronto to Doha, Jamaica, Miami, Muscat, Kuala Lumpur, Santiago, and beyond. That breadth makes it natural for me to spot patterns fast, adapt operating models, and turn cultural differences into competitive advantages. It also means I stick with the hard stuff: aligning stakeholders, simplifying the stack, and driving the work until the results are realised.
What I Do
Strategy to execution across:
How I Solve Problems
- Frame the puzzle: clarify the commercial goal, define the constraints, choose the true north metric.
- Find the edges: select the right tool (System Thinking, Design Thinking, Agile, Business Canvas) to map people, process, and platform — from data to delivery.
- Run fast experiments: test, learn, and double‑down on the signals that move the number.
- Scale what works: simplify, automate, and document so teams can repeat the win.
Contact
Connect on LinkedIn.