Digital Marketing Leader & Strategist
Jonathan Donovan
Advisor | Team Builder | Digital Transformation Expert
Advisor | Team Builder | Digital Transformation Expert
Senior digital marketing and ecommerce strategist with 20+ years helping global brands build direct-to-consumer capability, scale marketing technology, and accelerate revenue growth through data-driven personalisation. Proven track record delivering transformational commercial results across publishing, telecommunications, and media — including 400% ecommerce growth at Vodafone and 29% year-on-year ecommerce sales growth at Penguin Random House.
Available to advise leadership teams and boards on digital transformation, D2C growth strategy, first-party data and AI-driven marketing, and the organisational change needed to make it stick. Particularly effective with businesses navigating legacy constraints, channel conflict, or rapid digital scale-up.
Conversion optimisation, digital storefront strategy, affiliate channel development
Audience segmentation, CDP implementation, ML-based targeting
Stack selection, platform consolidation, marketing automation at scale
Practical implementation of generative AI and predictive modelling in marketing teams
Hiring, restructuring, and instilling agile, data-driven ways of working
Navigating risk-aversion, channel conflict, and stakeholder politics to drive measurable change
Advises senior leadership on digital transformation strategy, AI adoption, and customer data infrastructure within a global publishing organisation
Partnered with executive teams across Europe, the Middle East, Asia, and the Americas to define digital commerce strategies, operating models, and capability roadmaps
Provides strategic input on marketing technology investment, organisational design, and performance improvement initiatives
Digital Marketing Director | 2021 – Present
Leading enterprise-wide digital transformation, embedding AI, first-party data strategy, and personalisation capabilities across global marketing operations
Delivered significant commercial growth (29% YoY revenue increase) through e-commerce optimisation and performance marketing transformation
Simplified technology and vendor ecosystem, generating £2M annual savings to reinvest in growth initiatives
Built and scaled a high-performing digital organisation, improving speed to market and organisational engagement
Digital Marketing Lead – Partner Markets | 2018 – 2021
Advised telecom operators globally on digital commerce strategy, marketing transformation, and capability development across diverse markets
Led implementation of data-driven marketing and personalisation programmes, delivering significant improvements in conversion and acquisition efficiency
Developed and scaled a commercial digital consulting proposition across multiple international markets
Head of Digital Marketing | 2016 – 2017
Defined and implemented a global digital operating model, centralising platforms and capabilities across 30+ markets
Managed $15M marketing budget and delivered multi-million-dollar e-commerce revenue growth through performance marketing and platform optimisation
Established full-funnel measurement and attribution capability to improve marketing investment decisions
Head of Digital | 2012 – 2016
Led transition to a digital-first commercial model, growing digital revenue from $2M to $40M
Oversaw customer experience, e-commerce, and digital channels to reduce cost-to-serve while improving customer satisfaction
Secured executive investment by demonstrating commercial impact of digital channels and performance marketing
Digital Marketing Manager | 2010 – 2012
Built and scaled digital marketing capability in a start-up telecom environment, delivering rapid growth in digital channels and customer engagement
Digital Project Manager, Brightworks (Canada)
Online Marketing Manager, AMD
Digital Specialist, NexInnovations
Memorial University of Newfoundland
MIT Professional Education (2024)
Additional development includes leadership, digital transformation, agile delivery, and marketing specialisms.
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